Sustainable UX
Designing for Battery Longevity in India’s Growing EV Market
University project
MIT Institute of design
UX DESIGN
APP INTEGRATION
BEHAVIOURAL DESIGN
AUTOMOTIVE UX
THE OVERVIEW
Battery wear from everyday habits is a hidden threat to EV sustainability. This project redesigns the Tata Nexon EV experience with personalized nudges, humanized battery insights, and dynamic defaults, helping users make better charging decisions, ease range anxiety, and extend battery life.
MY ROLE
UX Researcher, UX Designer
TEAM
3 Members
DURATION
2 weeks
year
Sept 2025
And problem affects
